At Cerveceros de Espaņa we work hard on our commitment to society trying to set the guidelines for responsible beer consumption (even taking into account that it is a moderately alcoholic beverage that also has a non-alcoholic variety) that have been kept by the Spaniards within the framework of fermented beverages consumption in the Mediterranean diet.
Hence, we have developed different educational and preventive initiatives, directed mainly at the younger audience.
The goals sought with the activities "An inch of head, two miles of thought","The road demands alcohol-free", the "Self-Regulation Advertising Code of Cerveceros de Espaņa" and "the Guide for Parents"are based on the promotion of guidelines for responsible and moderate consumption. Public awareness that alcohol, driving and pregnancy are incompatible. The guarantee that all of our sales communications, outside of what the law itself governs, completely respect consumers, placing special emphasis on the protection of minors.
Furthermore the Spanish brewing sector stands out for its notable commitment to the environment in line with the sensitivity of the population.